Neural EconomicsTM is a technique/method initiated and developed by John McAlpine that uses the natural economics of the ‘mind’ (Brain, Neurology, Spirit, Matter) to align the system for balance, moving in the range from the highest levels of spiritual like questioning down to the granularity of day-to-day task effectiveness. Giving the mind the freedom to reconnect with its natural purpose, efficiency and power and rediscover its supra states.
Neural Economics is a system that processes our daily lives in such a way that we can make congruent decisions confidently. It allows the user to place process into one’s life in order to maintain direction while enjoying the journey and avoiding suffering of the overload of modern day life. The process of bringing together the artist and the scientist.
At the heart of the theories of Neural Economics is the decisions we make using the operating system of the brain, more specifically the in-built ability for our brains to detect patterns and to seek patterns for its own cognitive comfort. A key factor in the decision process is our perceived level of control and the ‘state’ that we are ‘in’ at the time of assessment of the decision elements.
Much of the effort and research in developing this field of Neural Economics ends up looking at belief and belief systems. This is in no small part due to the construction of our beliefs being built from our perceptual biases. These biases colour our thoughts and opinions which we often use as a resource to allocate to our decision process, for better or worse.
Neural Economics is built around a theory that we all have a neurology that is superbly tuned to make economically rational decisions on data we are presented with, given our understandings of the data and their context. This is not to be confused with the field of Economics, rather it is focused on the processes of thought that we use and the parallels to economic process thinking.